“I think what kills every safety programme is its mandatory character. I came to understand that when I was on a plane in Australia, and the flight attendant said ‘close your eyes and count in your mind how many rows there are between you and the closest emergency exit’.

It was the first time in years I’d been surprised by a safety instruction, because it was so different. NINA also jumps out like that with its interactive character. That is what we need to keep doing: bringing attention to safety in a stimulating way so people really think about it. That is the added value of NINA.”

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